April 2026
Melissa Robbins | Last Updated March 25th 2026
[ 5 Spots Available. Applications Close @ 5:30 pm April 29th ]
I’m Personally Selecting A Handful Of Product Founders To Reach Consistent $50K Months
…without relying on viral posts, constant discounting, or wasting money on the wrong growth channel
My goal is simple:
To help you build a product business that grows predictably, profitably, and with control.
Not chaotic growth.
Not random spikes.
Not “hope this campaign works.”
Inside, you’ll:
Identify exactly what’s holding your business back right now
Fix the constraint limiting your growth
Build a clear path to consistent $50K months
Increase profit without increasing pressure
Make better decisions faster (without second guessing everything)
And do it without:
chasing trends
burning out
or throwing money at ads hoping something sticks
A clear plan.
Confidence in your numbers.
And a business that actually works for you.
Why most product brands stay stuck
Most founders are told:
Run more ads
Post more content
Push more traffic
But the truth is…
👉 More traffic doesn’t fix a broken system
Most brands are scaling the wrong thing.
Which leads to:
- inconsistent months
- wasted spend
- low profit
- constant overwhelm
The Plan is Simple
Phase 1: Diagnose & Quick Wins (First 30 Days)
We start with a deep dive into your business:
- Your numbers
- Your margins
- Your product mix
- Your current sales channels
From this, we identify:
👉 The biggest gap blocking your growth
Then we implement quick wins to:
✅ increase cash flow
✅ create breathing room
✅ build momentum fast
Phase 2: Fix The Core Growth Lever
Now we focus on the ONE area that matters most:
✅ Traffic
✅ Conversion
✅ Retention
✅ Product mix
✅ Wholesale / channels
We map a clear execution plan and refine it weekly.
No guessing. No overwhelm.
Phase 3: Scale With Control
Once your foundation is solid:
We build systems for repeatable growth
Improve consistency across months
Expand the right channels
So your business becomes:
👉 predictable
👉 scalable
👉 easier to run
What This Looks Like In Practice
- Weekly strategy sessions (so you know exactly what to do next)
- Direct access for support when you need it
- Clear priorities (no more spinning wheels)
- Hands-on guidance across pricing, ecommerce, email, and wholesale
- You’re not left figuring it out alone.
Proof
We’ve helped:
100+ product brands scale
Brands grow from $10K → $1M/month
50+ brands reach consistent $20K–$50K months
12 clients featured on Shark Tank
Recent wins:
$41K generated in one week from a campaign
$54K added from fixing email strategy
$34K from wholesale outreach in 2 months.
Investment*
This is a 12-week Scale Sprint.
👉 $6,000 total
OR
👉 3 payments of $2,000
After the Sprint
👉 Ongoing support is $1,000/month
We continue scaling, refining, and expanding your business for the next 9 months.
That’s $250 per week to build a business designed to pay you properly.
By the end of the sprint, we’ll both know if we want to keep working together or not, so there’s a 90-day ‘Love it or leave it’ period.
If it’s not the right fit, we part ways cleanly. No drama.
As long as we’re both good, we move onto scaling you up for the next 12 months.
There’s no risk to getting started.
This is a small, intentional group. Fit matters.
*All prices in usd
Our Growth Commitment
If you do the work and we don’t identify and fix your core growth constraint…
👉 We continue working with you until we do.
This Won’t Work If You…
❌ Are just starting and haven’t made sales
❌ Want quick hacks or shortcuts
❌ Aren’t willing to look at your numbers honestly
❌ Want someone to “do it all for you”
This Is For You If You…
✅ Already have consistent sales
✅ Feel stuck or plateaued
✅ Know there’s a smarter way to scale
✅ Want more profit, not just more revenue
✅ Are ready to make clear, strategic moves
How To Apply
This is a small, selective intake.
Step 1
Apply here for one of the 5 places in our April cohort.
Step 2
We review your business and identify your opportunity
Step 3
If it’s a fit, we invite you into the ScaleMM Sprint. Next start date is April 30th.
Final Note
This is not a course.
This is not surface-level advice.
This is:
👉 Strategic guidance to help you scale your product business properly
Less chaos.
More profit.
Clear direction.
So if you...
Have an product business that is already making sales
Have at least 500 people on your email list
Have the ability to sell 5x to 10x more products
Are friendly and coachable
And don’t mind hanging out with a contrast obsessed Aussie with bad typing.
Frequently Asked Questions
Who is ScaleMM for?
ScaleMM is for product-based founders who have proven sales but are ready for more. This isn’t for beginners starting from scratch. If you’re ready to play long-term games and scale with serious intent, this is for you.
Will I get my questions answered?
Yes. This is not one of those programs where you get palmed off to some junior coach or get lost amongst 1000’s of attendees. You get direct access to me. Ask in the community (I respond within 24 hours, usually same-day), bring it to our weekly sessions, or hit me up in our 1:1 hangouts. You’ll be heard and helped.
What if I’ve been burnt by other programs before?
Been there. That’s why I built ScaleMM™️ to not be like the rest. No fluff. No drowning in Zoom calls every day of the week. We track your data, give you clear priorities, and tailor your path. You will feel the difference.
Is there a guarantee?
There is a 90 day love it or leave it option.
What’s Possible Inside This Room
Previous Clients have:
» Hit their first $100K month in 18 mths of working together
» Added $300K in Wholesale sales in 12mths.
» Replaced their previous 9-5 income in 18 months.
» Increased wholesale revenue by 400% in one year
» Expanded into 4 new territories and added 100 new stockists.
» Clients regularly hit $40K in sales over 3 day sales promotions
» Surpassed $10M in annual revenue.
» Set up their business to suit their lifestyle and version of success.
Clients Results
When Mel helped us with our Email Marketing this year she mentioned $50K from one campaign. I thought she was joking. But 2 months later that was us. We ticked over $58K in a 5 day promotion. We finally understood how to use our Email Marketing effectively and we grew our sales from email by over 300%.
Stephanie.
Mel helped us move from a backyard side hustle to a multi million dollar business and we have now outgrown our 3rd factory! She made sure we scaled with the right foundations, the right profit margins and that we understood the exact path required to achieve a profitable and sustainable business. We cannot thank you enough Mel for all your help.
Jacinta and Alica.
